Market Research

At the ZACCI Research team, we are passionately curious about people, markets, brands and society. We deliver information and analysis that makes our complex world easier and faster to navigate and inspires our clients to make smarter decisions. The overall information obtained guides a company in selecting the target group of customers offering the greatest potential benefits, the lowest risk and fits the company’s capabilities.
Through specialisation, we offer our clients a unique depth of knowledge and expertise. Learning from different experiences gives us perspective and inspires us to boldly call things into question, to be creative by applying behavioural economics, psychology, and decision science to profitable marketing, branding and research.
Our Solutions

 Media engagement & Brand Expression

 Innovation & Brand Strategy

 Market Research & Predictive Analytics

 Social Research & Corporate Reputation

 Survey Management, Data Collection & Analysis

 Policy Advocacy

Market Understanding represents the foundation of nearly all marketing activities. ZACCI Research aims at understanding people, brands and markets to drive business growth. Our Research allows Clients to develop a deeper understanding of their customers and drive smarter, more customercentric decisions across the enterprise.
ZACCI Research wants to be your market research department!
What does that mean?

It means that ZACCI Research will work with you just as if we were a department within your company. We will work with you to understand your business challenges, to fully engage in your business issues, and we will not consider that we are successful until you are successful. We are renowned for our professionalism, responsiveness, technical expertise, market research surveys, and insightful marketing analysis. And best of all – it means no nasty surprises for you. You get what you expect or more, on time, on budget, every time.

Zambia Chamber of Commerce and Industry (ZACCI)
Physical Address: Financial Services Lane, Showgrounds
P.O Box 30844

Phone: +260 211 253020/+260 211 252483